YouTube brought its affiliate program to India, letting creators tag products in their videos and earn referrals with select retail partners. The program is initially partnering with Walmart-owned Flipkart and fashion retailer Myntra, which will be opening up their product catalogs for video creators to tag within their videos, Shorts, and live streams.
To be eligible for the affiliate program, creators must have their channels listed in the partner program and have at least 10,000 subscribers. India is YouTube's biggest user base with over 476M users.
YouTube has made several advancements with their affiliate program in the US during the past few years:
- In 2022, YouTube started testing affiliate links in shorts.
- In 2023, the company launched a feature to let creators tag products in bulk across their video library to monetize older videos.
- In Aug 2024, YouTube expanded its partnership with Shopify to get creators access to thousands more products. The company also launched features to let creators make shopping collections, as well as a new affiliate hub.
YouTube currently operates an affiliate program for creators in U.S., South Korea, Indonesia, Thailand, Vietnam, and India.