X announced a new promotion in collaboration with Shopify in which X will match Shopify merchants' ad spend this holiday season. The company wrote:
“Speak with an X Ads Specialist to earn a 100% match on your ad spend for 30 days, up to $100k USD. Must be a Shopify seller in the US or Canada to participate.”
Here's how to take advantage of the offer:
- Submit the form and install the X Shopify App
- Connect with an X Ads Specialist
- Launch campaigns
- Receive free credits after 30 days
The offer is valid until Dec 8th, and the ad credits remain valid for 30 days from the date of issue. No minimum ad spend is required. News articles from last week indicate that the offer initially ended on Dec 1 and required a minimum ad spend, but both those terms have since changed.
Are you doing okay, X?
X is currently on track to bring in an estimated $2.9B in total revenue for 2024, which is a significant decline of the $4.4B that Twitter earned in 2022. It's estimated that X is now worth around $9.9B, which represents an 80% drop from the $44B Musk paid for the platform in 2022.