X is in talks to pay creators in stablecoins such as Circle’s USDC instead of conventional currency, per CoinDesk, which sourced the story to one person familiar with the discussions who also works with rival platforms testing the same thing. Those conversations are still going, and X didn’t respond to a request for comment. The company is separately rewriting creator pay, retiring the Revenue Sharing program it has run for years in favor of an Original Content Rewards Program meant for people producing original reporting, expertise, and commentary. Musk runs stablecoins elsewhere in his companies, collecting Starlink payments that way in emerging markets, and he hired Benji Taylor in March as head of design across X, xAI, and SpaceX after Taylor led design at Coinbase’s Base network.
