Wix introduced a new gen-AI tool called “AI Site-Chat” that is designed to serve as a virtual agent for customers. The tool enables businesses to answer customer inquiries and provide relevant information 24/7, including when there are no customer service representatives available.
AI Site-Chat works by integrating with the website's internal systems, allowing it to pull live data such as up-to-date product info and customer orders.
Wix says that the main purposes of the chatbots are to boost customer experience by being available 24/7, act as a sales assistant by delivering price and customized answers and recommendations to visitors, and capture leads by ensuring all customer inquiries are answered.
Yaniv Ben Simon, Head of Product for AI Site-Chat at Wix, said:
“Businesses can seamlessly use this feature to deliver real-time, conversational customer service, sales, and support in one place, and ultimately see reduced friction, increased engagement, and improved conversions. With many more features on the horizon, we’re setting a new standard for online business interactions and success.”
AI Site-Chat is initially available to Wix users in English and free to use, with the option to upgrade to a premium plan for unlimited usage.
In other Wix news… the company launched a “Do it. Yourself.” campaign that encourages entrepreneurs to follow through on plans and trust themselves to turn goals into reality. The campaign positions Wix not just as a website builder, but as a jumping-off point for success stories. You can watch the video on Instagram.