Wix integrates with YouTube Shopping

by | Jan 27, 2025 | E-commerce News

Wix launched an integration with YouTube Shopping that enables merchants to sell their products directly through the platform with increased visibility across their profile. Here's what's new: 

  • The update allows merchants to display their products in a dedicated store format on their YouTube profiles.
  • Merchants can tag products in YouTube videos, livestreams, and shorts.
  • Products appear on the YouTube store tab, making it easy for viewers to purchase.
  • Wix automatically syncs product details like descriptions and images between platforms.
  • Merchants can gain insights into customer shopping behavior via YouTube's analytics.

Merchants can oversee YouTube Shopping via the Google & YouTube Sales Channels section through the Wix dashboard, while accessing features like product tagging and drops, with Wix handling backend processes like inventory management and checkout.

Several other e-commerce platforms have integrated with YouTube Shopping to enable merchants to showcase and sell products directly through YouTube including Shopify, Fourthwall, Spreadshop, and Spring (formerly Teespring). BigCommerce doesn't offer a direct integration, but third-party apps make it possible. 

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