Wix launched an integration with YouTube Shopping that enables merchants to sell their products directly through the platform with increased visibility across their profile. Here's what's new:
- The update allows merchants to display their products in a dedicated store format on their YouTube profiles.
- Merchants can tag products in YouTube videos, livestreams, and shorts.
- Products appear on the YouTube store tab, making it easy for viewers to purchase.
- Wix automatically syncs product details like descriptions and images between platforms.
- Merchants can gain insights into customer shopping behavior via YouTube's analytics.
Merchants can oversee YouTube Shopping via the Google & YouTube Sales Channels section through the Wix dashboard, while accessing features like product tagging and drops, with Wix handling backend processes like inventory management and checkout.
Several other e-commerce platforms have integrated with YouTube Shopping to enable merchants to showcase and sell products directly through YouTube including Shopify, Fourthwall, Spreadshop, and Spring (formerly Teespring). BigCommerce doesn't offer a direct integration, but third-party apps make it possible.