Walmart teams up with Zepeto to let your digital avatar match your real-life outfits

by | Jan 20, 2025 | E-commerce News

Walmart launched Zepeto's first-ever e-commerce experience for physical goods. Zepeto, if you're unfamiliar, is a digital avatar creation platform that allows users to create and share virtual experiences using digital representations of themselves.

Now Zepeto's 20M monthly active users can view virtual Walmart clothing items and use the app to log into their Walmart accounts and order physical versions of the same items. The two companies will share revenue from the product sales, but the actual distribution is unknown.

Conversely, purchases of select physical garments in brick-and-mortar Walmart stores will also come with free downloads of their virtual equivalents on Zepeto.

Since Oct 2024, Zepeto users have been able to make their own avatars try on and purchase virtual recreations of garments from Walmart's No Boundaries brand, but up until now, they haven't been able to purchase corresponding physical garments through the platform.

Prior to that, Walmart first partnered with Zepeto in August 2023 with its private label clothing brand Scoop, taking over the “Runway Z” fashion space within Zepeto's virtual world.

Other retailers including Ralph Lauren and Roots have also engaged in digital commerce via Zepeto.

This isn't Walmart's first entry into the metaverse:

  • In April 2024, Walmart partnered with Roblox to open the platform's first e-commerce experience for physical goods.
  • In May 2024, Walmart opened its own virtual world platform called Walmart Realm that features e-commerce experiences.

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