Walmart updated its policies and now officially allows the use of Amazon Multi-Channel Fulfillment — a service that allows sellers to use Amazon’s fulfillment network from other sales channels — to fulfill orders on Walmart Marketplace.
In the past, many sellers got suspended for using Amazon to fulfill their Walmart orders, even when they used blank boxes and approved carriers like USPS, but now Walmart has provided clear guidelines for sellers, which include:
- Items must be shipped in a neutral box (ie: no Amazon logos).
- Sellers must block Amazon Logistics as a carrier to ensure orders aren't delivered using Amazon-branded vehicles.
- Sellers can only use non-Amazon carriers like USPS, UPS, and FedEx.
Walmart still prohibits:
- Retail arbitrage, which means no selling products on Walmart, and then turning around and buying those products directly from Amazon to ship to your customer.
- Including any promotional materials, invoices, or packing slips from Amazon.
- Marking items as “shipped” before receiving confirmation that they've left Amazon's warehouse.
Daniel Sodkiewicz, CEO of GeekSeller, wrote:
“This policy update is a major win for multi-channel sellers. It reduces guesswork, avoids suspension risks, and opens up new strategies to scale your business using both Amazon and Walmart’s infrastructure.”
Sodkiewicz notes that Amazon is also becoming more flexible in allowing sellers to use Walmart Fulfillment Services (WFS) for fulfilling Amazon orders.
“It’s great to see these two giants becoming less restrictive. This shift not only makes life easier for sellers, it also strengthens both platforms by making them more seller-friendly—and less likely to lose ground to new competitors.”