Tracksuit raises $25 million Series B to expand global brand tracking platform

Tracksuit, a brand tracking platform launched in 2021, raised a $25 million Series B round led by VMG Partners, with participation from existing investors. The company helps 1,000 brands such as Athletic Brewing, Turo, and The RealReal measure brand health metrics like awareness and preference through an AI-powered dashboard. Tracksuit aims to democratize brand insights once reserved for large enterprises and plans to expand across Europe and Asia in 2025. The company currently tracks 10,000 brands and aims to double that by the end of 2025 while growing its 150-person team.