TikTok is gearing up to launch its Shop platform in Spain and Ireland in the coming months, according to two store owners approached by the platform. Merchants are being invited to join TikTok Shop in both countries, which are listed as “invite-only” markets on TikTok's seller page.
These moves mark TikTok Shop's first push into Europe in three years, after its British debut in 2021. TikTok's plans to expand into other parts of Europe have been delayed several times, first to summer 2024, and then to October.
TikTok Shop is currently available in the US, UK, Indonesia, Malaysia, Thailand, Vietnam, Philippines, and Singapore — and it seems to be doing great! At least in the US…
Business Insider reports that TikTok Shop saw over $100M in single-day sales on Black Friday with creators hosting over 30,000 livestreams throughout the day. Content creator and Canvas Beauty founder, Stormi Steele, earned $2M in a single livestream!
Overall, the most popular Black Friday product categories on the app were fashion, beauty, and home goods.