TikTok launches Smart+ campaigns for automated advertising

by | Oct 14, 2024 | E-commerce News

TikTok introduced a new advertising option called Smart+ that is designed to help advertisers automate the process of campaign creation in preparation for the holidays.

Smart+ automates the performance advertising process across targeting, bidding, and creative to deliver the right ad to the right person to offer the best performance.

Here's how it works: 

  • Advertisers input their assets, budget, and targeting goals.
  • Smart+ automatically creates or selects the best creative assets using TikTok Symphony, the platform's AI powered content creator.
  • TikTok chooses the right audience and the right time to show their ad.

Smart+ campaigns are available in four formats: 

  1. Smart+ Web Campaigns – to drive traffic to websites
  2. Smart+ Catalog Ads – automatically delivers relevant product recommendations to people based on their interests, intent and actions
  3. Smart+ App Campaigns – to drive app installs and conversions
  4. Smart+ Lead Generation Campaigns – to convert viewers into visitors and leads for businesses

TikTok says that advertisers using its Smart+ campaigns are seeing a 52% improvement in their ROAS by lowering CPA.

You can learn more about Smart+ campaigns here.

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