TikTok introduced a new advertising option called Smart+ that is designed to help advertisers automate the process of campaign creation in preparation for the holidays.
Smart+ automates the performance advertising process across targeting, bidding, and creative to deliver the right ad to the right person to offer the best performance.
Here's how it works:
- Advertisers input their assets, budget, and targeting goals.
- Smart+ automatically creates or selects the best creative assets using TikTok Symphony, the platform's AI powered content creator.
- TikTok chooses the right audience and the right time to show their ad.
Smart+ campaigns are available in four formats:
- Smart+ Web Campaigns – to drive traffic to websites
- Smart+ Catalog Ads – automatically delivers relevant product recommendations to people based on their interests, intent and actions
- Smart+ App Campaigns – to drive app installs and conversions
- Smart+ Lead Generation Campaigns – to convert viewers into visitors and leads for businesses
TikTok says that advertisers using its Smart+ campaigns are seeing a 52% improvement in their ROAS by lowering CPA.
You can learn more about Smart+ campaigns here.