TikTok updated its Smart+ advertising suite with new automation features designed to streamline campaign management. The platform now includes an “Auto-select” tool that identifies high-performing creatives and allows advertisers to preview combinations directly in Ads Manager. Smart+ also integrates with TikTok Symphony to provide generative AI capabilities for video enhancement and translation.
TikTok enhances Smart+ ad suite with AI creative tools
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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