Squarespace launched a new set of tools aimed at helping merchants create demand for their limited edition product drops and capped-capacity service bookings. For example, a hot sauce maker could release 200 bottles of a seasonal batch that he wants to build hype around, or a barber might open up eight chairs for a Saturday they don't normally work.
New tools include:
- A Reserved Cart that holds items for a set time with a built-in countdown before releasing them back to the storefront.
- Low-inventory scarcity badges to display on PDPs and Collections.
- Quantity limits that stop a single buyer from wiping out the entire stock.
- A Mini Cart checkout shortcut that lets customers view their cart and start checkout without navigating away from the store page.
- Express Checkout, which surfaces available digital wallets for one-click purchase.
- Pay Links, which let merchants share a direct path to checkout via text, social, e-mail, or QR code.
- E-mail campaign support that lets merchants build anticipation ahead of a release, working alongside the low-inventory badges to signal scarcity.
Squarespace President Kevin Doerr said:
“We're seeing entrepreneurs shifting away from always-on discount models and toward highly curated, exclusive releases that celebrate the value of their work. With our new limited release selling tools, we are putting entrepreneurs in control of when and how they sell – reducing the operational burden and giving them everything they need to build hype, handle surges in demand, and deliver a seamless checkout experience.”
The new tools are native to Squarespace's platform and don't require any external plugins to manage the frontend features, inventory, or checkout. They're available globally now, though which ones you get depends on your subscription plan.
