Snapdeal is going public as a marketplace for value fashion and lifestyle goods rather than the all-category platform it once was, with CEO Achint Setia saying shoppers buying clothes don’t want them sitting alongside grocery and tools, according to Moneycontrol. Most of what Snapdeal sells runs between ₹300 and ₹800, and more than two-thirds of the customers signing up now are Gen Z, per co-founder Rohit Bansal. Parent company AceVector priced the IPO at ₹30 to ₹32 a share, which puts it near ₹1,741 crore at the top of the band, and the offer is open from September 25 to September 29. The ₹287 crore of new shares and roughly ₹133 crore from existing holders come to well under the ₹1,250 crore Snapdeal wanted in 2021, which it credits to capital efficiency and 20% revenue growth last year.
