Similarweb is integrating its digital market-intelligence data directly into Perplexity Computer, Perplexity’s AI agent platform that builds teams of sub-agents to run research, marketing analysis, and other business workflows. Through an official MCP connector, businesses can now pull Similarweb’s market, consumer-behavior, and competitive data into those workflows without leaving the Perplexity environment, grounding the AI’s output in real-world digital intelligence rather than guesswork. The move is part of Similarweb’s broader “everywhere you work” strategy of embedding its data inside the AI tools companies already use, a shift away from operating purely as a standalone platform, and it builds on a growing roster of AI integrations the company offers through its MCP server.
