Sierra, Bret Taylor’s AI customer service company, released version 1.0 of Poppy, the Personal Agent Protocol it built with Meta to let companies identify a visiting AI agent and set what it can do for the customer behind it. Shopify has turned Poppy on for every store with no setup from merchants, since the protocol only handles identifying the agent and Shopify’s existing agent protocol still runs carts and checkout. Meta’s Muse, which has more than 10 million users, now checks every site for Poppy before anything else, and over 100 companies including Delta Air Lines, Intuit, and Zoom have joined as design partners. Only a few of those companies are live so far, and the spec is still marked as a draft that can change in ways that break existing setups.
