Amazon is planning a World Product Graph that would map virtually every product for sale, including ones it doesn’t stock, so shoppers stop leaving for Google, brand sites, and forums to research purchases, according to an internal document reviewed by Reuters. Amazon’s Buy for Me and Shop Direct already list some outside products on its site, but the graph would capture how products relate, such as which model is newest or which is best for a particular shopper. The document says many Alexa for Shopping answers are wrong because Amazon lacks that kind of data, but Amazon now says the draft is outdated and its current data shows the tool is about 97% accurate. People familiar with the plan say a fuller catalog would also push AI shopping agents toward Amazon.
