Outdoor Life launched shop.outdoorlife.com, a marketplace that sells hunting, fishing, and camping products next to the magazine’s own reviews and field tests, with about 15,000 items at launch and plans for 50,000 to 60,000 over the next few months. eFormed Ventures, which bought Outdoor Life from Recurrent Ventures this fall, said at the time that it would move the magazine beyond affiliate links to other retailers and sell products on its own site. Outdoor Life says selling a product in the shop won’t affect whether the magazine reviews it or how it’s rated.
