Shopify updates Sidekick AI to create customer & company profiles

by | Feb 11, 2026 | Latest E-commerce News & Updates

Shopify updated its Sidekick AI assistant to allow merchants to generate customer and company profiles using plain language prompts. The new feature is enabling users to automatically fill out forms for B2B setups and VIP tagging by simply describing the details. The tool is streamlining administrative tasks by processing any field on the creation forms through conversational input.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Shopify

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