Nvidia agrees to buy Hugging Face for $12.9B, roughly 80 times the annualized revenue of the open model repository

by | Aug 27, 2026 | Latest E-commerce News & Updates

Nvidia agreed to buy Hugging Face for $12.9B, according to The Information, which sourced the deal to one person with knowledge of it. Hugging Face runs the largest open-model repository anywhere, and Nvidia’s thinking is that a strong field of open models works as a counterweight to Anthropic and OpenAI, both of which are designing their own server chips to depend less on Nvidia. The price comes to roughly 80 times a $150M annualized revenue figure, steep against current comparables, though that number sat near $100M two months ago and CEO Clem Delangue has said it is “close to profitability.” Talks opened after a different suitor approached Hugging Face, and Salesforce was among the investors that had shown interest. Google, Microsoft, and Amazon had all put money in as well.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Nvidia

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