Tano, a UK startup whose AI agents run influencer marketing campaigns for brands, raised a $4M seed round led by Cherry Ventures, according to Business Insider. The agents search a database Tano says holds more than 280M creator profiles to vet matches for a brand, then handle outreach, contracts, and payments, track which posts drive clicks or sales, and flag the top performers so brands can put ad money behind them. CEO Will Caplan, who co-founded Tano in 2025 with Sagar Shah after both worked as part-time creators, wants brands to be able to set a budget and a goal and get a return the way they do with Meta ads. Tano gets paid for each published creator post or through a cut of affiliate sales, with some larger clients paying a flat fee instead.
