Meta opens Muse phone calls to paid US subscribers, letting its AI agent call restaurants, insurers, cable companies, and the DMV

by | Nov 13, 2026 | Latest E-commerce News & Updates

Meta opened Muse’s outbound calling feature to all paid subscribers in the US, so the AI agent can now phone a restaurant for a reservation or handle a call to an insurer, a cable company, or the DMV on a user’s behalf, chief AI officer Alexandr Wang posted on X. Free users don’t get the feature, which requires the $20-a-month Power plan or the $100-a-month Maximum plan. Meta had been testing calls with a small group since September, and during that beta it quietly routed some calls to human call center contractors without telling the businesses on the other end. Meta rolled that test back after employees raised privacy concerns and promised disclosures before a wider launch, but Wang’s post didn’t say whether humans still handle any calls or how Muse identifies itself.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Meta

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