Scotch raised $20M in Series A funding led by VMG Partners to modernize the point-of-sale and inventory systems used by liquor retailers, a corner of the $250 billion beverage-alcohol industry still running on platforms built 30 to 40 years ago. The company's cloud-based, AI-first operating system automates the manual work of running a liquor store, like invoice reconciliation, cost-change detection, and SKU standardization, in a category where large retailers juggle 10,000 to 25,000 SKUs from more than 30 distributors. Founded by alumni of convenience-store startup Skupos and Uber-acquired alcohol-delivery company Drizly, Scotch has now surpassed a $1B annual run rate in payment volume and will use the funding to expand its engineering and go-to-market teams.






