QuestionPro, which sells survey and customer experience software, acquired Contlo, an AI marketing platform for ecommerce brands, for an undisclosed price. Contlo runs automated campaigns over email, SMS, WhatsApp, and web push, and it says it manages more than 190 million customer profiles and connects to over 200 platforms. QuestionPro plans to combine what shoppers tell brands in its surveys with Contlo’s engagement and purchase data, so AI agents can decide the next step for each shopper, such as a product recommendation, a support reply, or a follow-up message. Ishaan Bhola and Mukunda NS, who co-founded Contlo, are moving to QuestionPro to advise on its AI plans.
