Salesforce pushed Fivetran and other software firms to route their products through its app store this year, a move that adds a 15% commission and threatens data access for companies that don’t comply. The change marks a stricter enforcement of long-standing rules as Salesforce faces slowing growth and more AI rivals offering tools that analyze Salesforce-stored data. Some firms are agreeing to higher costs to maintain access, while others like Fivetran say the policy shift is more about revenue than security.
