ReFiBuy raises $13.6M seed round led by New Road Capital Partners with Ridge Ventures, Silicon Road, and Commerce Ventures

ReFiBuy, a North Carolina-based agentic commerce optimization startup founded by ChannelAdvisor alumni including CEO Scot Wingo, raised a $13.6M seed round led by New Road Capital Partners. The round was oversubscribed by 2X and includes top e-commerce, retail tech, and payments investors such as Ridge Ventures, Silicon Road Ventures, and Commerce Ventures, many of whom inbounded to ReFiBuy early after independently developing their own theses around Agentic Commerce Optimization. The funding will help ReFiBuy accelerate product development, expand go-to-market efforts, and continue defining the ACO category as AI shopping changes how consumers research, find, and buy products. Wingo wrote in the company's announcement that all four early-stage RetailTech/EcommTech investors have now invested in ReFiBuy, which he believes is a first.