Reelevant Raises €6M to Expand Real-Time Marketing Tech Globally

French martech startup Reelevant has secured €6 million in Series A funding led by Seventure Partners, with participation from Go Capital and high-profile angels like former La Redoute CEO Nathalie Balla, who joins its board. Founded in 2016, Reelevant specializes in real-time marketing personalization by updating content dynamically across email, SMS, websites, and apps based on customer behavior and context. The funding will accelerate international expansion, product development, and hiring, as demand for “last-mile” digital experience tools grows. Already profitable and used by major clients like Decathlon in 36 countries, Reelevant aims to redefine how marketing teams engage customers at scale.