QuestionPro, an Austin-based survey and experience management software company, acquired Contlo, an AI marketing platform for ecommerce brands, for undisclosed terms. Contlo manages customer data, segments audiences, and runs automated campaigns over email, SMS, WhatsApp, and web push. QuestionPro wants to feed those campaigns the shopper feedback and research data it already collects, so AI agents can choose what each shopper gets next, whether that’s a product recommendation, a customer service reply, or a follow-up message, and then adjust based on what the shopper does. Contlo co-founders Ishaan Bhola and Mukunda NS are joining QuestionPro as AI advisors to help steer its agentic commerce plans.
