Peec AI, an analytics platform that tracks how brands appear in AI assistant answers, has launched AI Shopping Analytics, which shows e-commerce brands how AI assistants like ChatGPT recommend their products. Working at the SKU level, it tells a brand whether each product makes the AI's shortlist, which rival takes the slot when it doesn't, what price the assistant quotes against the real catalog price, and whether the AI sends the buyer to the brand's own store, a marketplace, or a retailer. The pitch leans on the idea that AI chat has become the new shelf, with shoppers trusting an assistant's shortlist while brands have had no way to see whether they make the cut. Peec AI passed $10M in annual recurring revenue in May, 16 months after its first product launched, and counts Squarespace, TUI, and Hugo Boss among its customers.
