PayPal announced a partnership with Meta that allows Facebook users to purchase products with a single tap without leaving their feed, with PayPal handling payment processing via an embedded checkout window. The company said that Instagram was coming soon, but did not provide a date of when that would be.
Here's how it works:
- A user scrolls Facebook and sees an ad for a product they like.
- The product contains a Shop Now button, which if clicked, opens the product details as an overlay.
- The user then has the option of clicking “Buy Now,” which triggers the PayPal checkout experience, or “View on website” to shop outside of Facebook.
- From there, a third window overlay appears that allows the user to select their payment and delivery options.
- Next, they click the Pay with PayPal button, which loads yet another screen prompting the user to either Pay in Full or Pay in 4 Installments.
- Last but not least, the user swipes the final Pay button at the bottom of the screen to complete the purchase.
It's not exactly the “one-tap” payment experience PayPal described it as, but it's a legitimate embedded checkout experience within Facebook — probably the best checkout experience they've ever offered. The partnership could be a huge win for PayPal, depending on whether embedded commerce takes off on Meta's platforms.
The partnership does not mention PayPal's PYUSD stablecoin directly, but the infrastructure could eventually support stablecoin payments on Facebook and Instagram, as PYUSD is already available in 70 markets and has grown its market cap to $4.1B over the past year.
PayPal also announced a partnership with Canva that allows the platform's 265M monthly users to add PayPal Payment Links and QR codes directly to their designs, turning any Canva creation into a checkout experience without needing a separate website or storefront. The integration supports PayPal, Venmo, and Pay Later options across approximately 200 markets, and is available now through the Canva Marketplace.