OpenAI is testing a new ad format for ChatGPT that features a larger image and an optional personalized call-to-action button with dynamic CTAs including “shop now,” “book now,” “sign up,” and “learn more,” according to mockups viewed by Digiday and confirmed by OpenAI in an email to advertisers. The platform is also introducing a dedicated e-commerce format that can display in portrait or landscape orientation and pulls in shopping data including price and customer reviews, with the portrait version designed to stack for carousel-style placement. The updates build on a series of recent ChatGPT ads infrastructure releases including conversion tracking, daily budget controls, and the self-serve ads manager, with audience targeting in gated rollout and outcome-based optimization in development.
