OpenAI is offering new advertisers promotional credits as an incentive to start buying ChatGPT ads, according to Digiday, which reviewed one promotion granting a $50 credit to advertisers who spend $50 in their first 14 days on the platform. Another version carried a $100 credit, and the values are still shifting as OpenAI settles on numbers for a larger push. Matched credits are standard across digital advertising, used by Google, Meta, and TikTok, which ran the same play last fall to lift TikTok Shop spending in the US.
