OpenAI has introduced a new tool allowing retailers to create AI-powered shopping assistants in Shopify with just a few clicks. Using the Storefront Managed Compute Platform (MCP) and the OpenAI Responses API, developers can build agents that search products, add items to a cart, and generate checkout links without user authentication. The integration, accessible through the OpenAI Playground, reflects OpenAI’s growing push into e-commerce by enabling more personalized and efficient shopping experiences.
OpenAI Launches AI Shopping Assistant Integration for Shopify Stores
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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