OpenAI rolled out a batch of ChatGPT Ads updates covering conversion optimization, budgets, and campaign operations. Advertisers can now build conversion-optimized cost-per-click campaigns by picking the Conversions objective, which pushes delivery toward clicks likelier to produce a conversion event while billing still runs on valid clicks. OpenAI is moving daily budgets off fixed caps next week and onto a seven-day average, so spend can swing day to day within daily and weekly limits without changing an advertiser’s total. The company also added geo exclusion, automatic advanced matching that uses hashed customer data to attribute more website conversions, AppsFlyer and Adjust integrations for app install and in-app event measurement, a Bulk API for asynchronous campaign edits, and a product card format carrying price and star ratings.
