OpenAI adds a $70 ChatGPT basketball and a branded merch line to its store days after launching its $230 Codex keyboard

by | Jul 17, 2026 | Latest E-commerce News & Updates

OpenAI is selling a $70 ChatGPT-branded basketball as part of a “Pause. Play. Prompt.” campaign it frames as a reminder that creativity doesn’t only live on screens, according to TechCrunch. Basketball is a 100% rubber ball OpenAI pitches as weather-resistant for outdoor play. Merch line also includes a $175 quarter-zip with “research” in cursive and apparel carrying slogans like “Good research takes time.” Basketball and merch follow OpenAI’s first hardware release this week, a $230 mini keyboard billed as a command center for agentic Codex work.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: OpenAI

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