OpenAI Acquires Jony Ive’s io to Build AI-Powered Consumer Devices

by | May 22, 2025 | E-commerce News

OpenAI has acquired io, the hardware startup co-founded by legendary Apple designer Jony Ive, in an all-stock deal worth $6.5 billion. The acquisition marks OpenAI’s biggest yet and signals its push beyond software into consumer hardware. The deal brings in a team of 50+ hardware veterans, including former Apple engineers, and forms a dedicated hardware division at OpenAI. While details remain secret, reports suggest the team is developing a new class of AI-native devices that could go beyond screens, with a launch expected in 2026.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

Never miss important e-commerce news

Our weekly newsletter is read each week by 19,000+ e-commerce professionals.

Loading...