Omnicom merged its shopper marketing agency, TPN, into its commerce media arm, Flywheel, to streamline its operations. The holding company retired the 40-year-old TPN brand and integrated its staff to create a unified ecosystem for retail media and shopper marketing. Executives stated the move aimed to better compete with Publicis and leverage data capabilities following the acquisition of IPG.
Omnicom folds TPN into Flywheel
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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