Northbeam’s new integration Apex set to enhance ad performance on Meta

by Paul Drecksler | Aug 16, 2024 | Latest E-commerce News & Updates

Northbeam launched Northbeam Apex, a new integration with Meta that uses AI and machine learning to optimize ad performance. A study showed that 25 Meta advertisers who used Apex and spent $1.5M saw a median conversion rate improvement of 34%. This integration aims to enhance budget allocation and campaign results.

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Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Meta

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