Northbeam launched Northbeam Apex, a new integration with Meta that uses AI and machine learning to optimize ad performance. A study showed that 25 Meta advertisers who used Apex and spent $1.5M saw a median conversion rate improvement of 34%. This integration aims to enhance budget allocation and campaign results.
Northbeam’s new integration Apex set to enhance ad performance on Meta
Source: https://martechseries.com/predictive-ai/ai-platforms-machine-learning/northbeam-announces-apex-new-integration-with-meta-to-improve-ad-performance/
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