Monetate, which sells personalization, testing, and experience optimization software, acquired composable customer data platform Simon AI on undisclosed terms. Simon AI resolves shopper identity inside the data warehouse and sends campaigns to over 100 marketing channels. Both products stay separate after close, keeping their own teams and roadmaps, with Steve Maher as CEO of the combined company and co-founder Jason Davis continuing to run Simon AI. Monetate bought A/B testing vendor SiteSpect earlier, so this is its second acquisition in the category.
