Meta announced at Shoptalk 2026 that it will begin testing an AI-driven shopping experience on Facebook and Instagram that surfaces product details, brand information, AI-summarized user reviews, recommended products, and potential discounts in a pop-up after a user clicks an ad, followed by a one-tap checkout built with Stripe and PayPal, with Ayden and Shopify integrations planned. The company is also expanding its affiliate program for creators, adding Amazon, eBay, and Temu in the U.S., Mercado Libre in Latin America, and Shopee in Asia on Facebook, with Amazon and Shopee affiliates coming to Instagram later this year. Instagram Reels creators will additionally gain access to product catalogs from businesses across 22 countries to help them find and feature shoppable products in their videos.
