Meta launched its Creator Marketing Hub globally, three months after announcing it would fold Creator Marketplace and Partnership Ads Hub into one place where brands can find creators and turn their posts into partnership ads. The hub is adding content permissions that can expire, one-click ad creation, and built-in messaging so brands can talk to creators directly. Meta also opened its Creator Marketplace API to Facebook creators, since it previously covered only Instagram, and added a Messaging API for brands that want to reach out to creators. Starting September 29, brands will be able to run a creator’s Instagram livestream as a partnership ad, a format that until now was limited to Facebook.
