Meta explores stablecoin payments, but this time not its own coin

by | Mar 2, 2026 | E-commerce News

Meta is exploring ways to integrate stablecoin payments within its apps and platforms, using third-party dollar-pegged tokens rather than launching its own coin. Sources report that Meta has sent out a Request for Product to third-party issuers and mentioned Stripe as a likely candidate for processing its stablecoin payments.

As you might recall, Meta spent years developing its own stablecoin, initially called Libra and later rebranded to Diem, before abandoning the effort in 2022 following pushback from regulators.

This time, the company doesn't plan to launch its own proprietary stablecoin, but instead offer ways for users and businesses to transact on its platforms using their preferred digital currencies. This is an approach they should've taken to e-commerce and influencer marketing more than a decade ago, which ultimately gave way to the rise of TikTok Shop, but that's a conversation for a different day. 

Stablecoins are having their moment. The circulating supply of stablecoins surpassed $300B last year, largely due to support from the Trump Administration, which implemented the first federal framework for stablecoin issuers in July 2025 via the GENIUS Act.

By not becoming a stablecoin issuer, and instead integrating with Stripe and/or other stablecoin payment enablers, Meta gets the benefit of users transacting through stablecoin on their platforms, without having to deal with the regulatory scrutiny that ultimately stalled its previous stablecoin project.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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