Meta added new features to its creator assistant, the AI chatbot that gives Facebook and Instagram creators advice based on what’s performing in each app. The assistant can now alert creators to trends in their niche, turn an idea into a shot list and storyboard, and review a draft before it’s posted. It also picks out the most relevant viewer questions in a post’s comments and drafts responses that sound like the creator. Creators can now use the assistant on the web through Meta’s Creator Dashboard, and Meta said it plans to bring it to more of the tools where content gets planned.
