Klarna launched its Shopping Search app inside ChatGPT, letting users describe what they're looking for in conversation and instantly see visual results with up-to-date prices, availability, and offers from multiple merchants before being redirected to merchant sites to complete purchases. The experience is powered by Klarna's Product Search MCP server, which connects ChatGPT to Klarna's live commerce data of more than 100M products and 400M merchant listings across 13 markets, with retailers appearing in organic results based on relevance plus options for clearly labeled sponsored placements. The launch comes as AI-powered product search reshapes online retail, with traffic from AI platforms to retail sites growing nearly 700% during the 2025 holiday season per Adobe data, and those shoppers converting at 31% higher rates than traditional traffic.
