Klarna is broadening its offerings beyond buy now, pay later as it rebrands itself as a neobank and prepares for a potential IPO. The Swedish firm recently launched a U.S. debit card with Visa, rolled out savings products, and entered the mobile phone business to compete with digital banks like Revolut and Nubank. Facing pressure on its BNPL model, Klarna's diversification strategy follows the successful IPO of Chime and aims to strengthen investor appeal amid shifting market dynamics.
Klarna Expands Into Digital Banking Ahead of Renewed IPO Push
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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