GrowGeneration, a supplier of hydroponic and commercial growing equipment, bought some of the assets of Order Junky, a B2B sales platform that runs everything from lead tracking and CRM through quotes, pricing, freight estimates and order processing, for undisclosed terms. GrowGen plans to spend the rest of 2026 figuring out how to fit Order Junky into its own systems and start using it with commercial customers in 2027, along with testing the platform’s AI sales tools. Order Junky founder John Paul joined GrowGen as vice president of inside sales and digital commerce to lead that rollout.
