Google hires TikTok’s former North America ads lead Khartoon Weiss as VP of US mid-market sales and commerce

Khartoon Weiss, who most recently served as VP and GM of Global Business Solutions at TikTok where she led a multi-billion dollar ads business across 90+ markets, is joining Google as VP of US Mid-Market Sales, Commerce, according to an internal memo from Google VP John Nicoletti. Weiss will oversee Google's mid-market advertising clients in retail, e-commerce, and other commerce-adjacent categories, a segment Google has identified as a major growth area. Prior to TikTok, Weiss held senior roles at Spotify as Global Head of Verticals and at WPP's MediaCom as CMO and Chief Client Officer.