GameStop bets on Pokémon cards and Bitcoin as part of new strategy

GameStop CEO Ryan Cohen says the company is doubling down on trading cards, especially Pokémon, as a “natural extension” of its business, citing their high margins and recent surging demand. Pokémon card sales, including the sold-out Destined Rivals set, helped boost GameStop’s Q1 2025 revenue by over 50% year-over-year. The company now offers in-store drop-off services for PSA card grading and has facilitated over one million card submissions. Alongside this shift, GameStop is also embracing a Bitcoin-focused financial strategy as it seeks new growth paths after years of turbulence.