Franklin, a Danish fintech that builds a payment card and finance platform for e-commerce merchants, pulled in €1.6M (DKK 12M) of seed funding led by True Collective. Its card targets high ad spenders with limits meant to keep campaigns running through peaks like Black Friday, plus 0.5% uncapped cash back on ad, software, and operations spending. Franklin's AI already collects and reconciles receipts from the ad and software platforms merchants use, including Meta, Google, and TikTok, automating much of their bookkeeping. With this round, the company is pushing toward “agentic finance,” where AI agents reconcile, categorize, and act on transactions automatically rather than just showing numbers. Proceeds will deepen Franklin's AI and grow its engineering and commercial teams as it scales beyond Denmark into the Netherlands.
