The European Commission proposed a Digital Fairness Act that would ban manipulative design tricks like fake low-stock warnings, make online subscriptions easier to cancel, and stop free trials from quietly turning into paid plans. The proposal also requires clearer pricing for in-app currencies, labeled influencer ads, the right to reach a human customer service agent, and defined rights for shoppers who use AI agents to buy on their behalf. Alongside it, the Commission wants the power to investigate large cross-border cases itself and fine companies up to 6% of worldwide annual turnover, a job that now falls to national authorities, and to require non-EU companies to appoint an EU legal representative. Both proposals still need approval from the European Parliament and member states.
