European Commission issues binding DMA measures forcing Google to open Android to rival AI assistants and share search data

by | Jul 17, 2026 | Latest E-commerce News & Updates

European Commission issued Google two sets of binding specification measures under the Digital Markets Act, spelling out how the company must open its platforms to competing search and AI services. First measures make Google let rival AI assistants tap the same Android device features it reserves for Gemini, so competitors can challenge Google’s AI services instead of operating as second-class apps. Second measures require Google to hand rival search engines the large-scale query, ranking, and click data that only its own search engine can amass, on fair and non-discriminatory terms. Shopifreaks previously reported these remedies as pending, tied to a binding decision expected this month, and Google now faces daily penalties or fines of up to 10% of global annual revenue if it fails to comply.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Google

Never miss important e-commerce news

Our weekly newsletter is read religiously by 20,000+ e-commerce professionals.

Loading...